Planning for Core audience · 1,128,747 households
Projected results
A simple, transparent model: apply your own conversion rate and average order value to the people this plan reaches, then compare the expected return to what the campaign costs. Change any assumption below and everything recalculates.
Your assumptions
These are your own assumptions, not sourced data - use whatever conversion rate and order value you have from past campaigns or the client's own benchmarks. Leave gross margin at 100% for a revenue-based ROI, or lower it to see the return on profit instead.
Return on investment
+71%
£364,632 more back than it cost
People reached
2.1m
adults, net of overlap
Expected conversions
17,157
at 0.8% conversion rate
Expected incremental revenue
£1,955,893
17,157 × £114.00
Expected incremental profit
£880,152
45% gross margin assumed
Campaign cost
£515,520
total cost to the client, from your plan
ROAS
3.79x
revenue per £1 spent
Cost per conversion
£30.05
blended across all channels
Compare plans
Save plans on the Plans step to compare them here.