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Core audience · 1,128,747 households · planned over a 6-week campaign. Reach, frequency and cost are editable in the channel table below - change a number and the plan recalculates.
Total cost
£515,520
All costs are gross and include 15% agency commission
Reach
100.0%
1,128,747 of 1,128,747 targeted households
People reached
2.1m
adults
Impressions
36m
adult equivalent
Blended CPM
£14.20
per 1,000 adult impressions
Cost per household
£0.46
reached
Weekly budget
£85,920
per week over 6 weeks
Where the budget goes
TV: streaming and addressableSocial