Planning for Core audience · 1,128,747 households

Choose your channels

This plan is based on a recommended 6-week campaign – change the length, total cost or frequency any time on the Plans step. Switch on the channels you want in the plan. An affinity score above 100 means your audience uses the channel more than the average adult. Adjust CPMs to the rates you are being quoted. BBC channels and radio do not carry ads, so they are not listed.

TV: linear0 of 3 on
ITV (linear)
92 · under-indexes

Linear TV is bought by TV region: regions with sectors on this map are ticked below.

Save maps on the Map step to plan channels on different areas.

Reach – people(0% of the regions bought)Frequency –TVRs –Budget off

Linear TV is bought on TVRs – this is a CPM-based estimate, not a media-owner quote.

TV regions bought: 8 of 13 · 38.5m adults. Regions with sectors on your map are ticked automatically; untick any you don't want. Each chip shows how much of the region your map covers. · ·
Channel 4 (linear)
96 · average

Linear TV is bought by TV region: regions with sectors on this map are ticked below.

Save maps on the Map step to plan channels on different areas.

Reach – people(0% of the regions bought)Frequency –TVRs –Budget off

Linear TV is bought on TVRs – this is a CPM-based estimate, not a media-owner quote.

TV regions bought: 8 of 13 · 38.5m adults. Regions with sectors on your map are ticked automatically; untick any you don't want. Each chip shows how much of the region your map covers. · ·
Sky (linear)
97 · average

Linear TV is bought by TV region: regions with sectors on this map are ticked below.

Save maps on the Map step to plan channels on different areas.

Reach – people(0% of the regions bought)Frequency –TVRs –Budget off

Linear TV is bought on TVRs – this is a CPM-based estimate, not a media-owner quote.

TV regions bought: 8 of 13 · 38.5m adults. Regions with sectors on your map are ticked automatically; untick any you don't want. Each chip shows how much of the region your map covers. · ·
TV: streaming and addressable3 of 7 on
Sky AdSmart
96 · average

Save maps on the Map step to plan channels on different areas.

Reach 19%Frequency 3.0Budget £148,995
Sky CPM £44.00 per 1,000 households
AdSmart · 30" · Postcode Sector Targeting
Households in this geography: 1,128,747(100 postcode sectors)
Postcode sector targeting needs a minimum media spend of £15,000.
ITVX
97 · average

Save maps on the Map step to plan channels on different areas.

Reach 24%Frequency 3.0Budget £130,370
Channel 4 (All4)
99 · average

Save maps on the Map step to plan channels on different areas.

Reach 36%Frequency –Budget off