How Core audience uses media
Bar color = index vs the national average (100) - grey is in line with average (95-105), deeper red the further under, deeper green the further over. Roughly: <40 · 40-70 · 70-90 · 90-95 · 95-105 (grey) · 105-110 · 110-130 · 130-160 · >160.
This audience leans toward LinkedIn, Podcasts and Cinema, and is noticeably lighter on Snapchat, Paramount+ and ITV (linear).
The big picture, by channel type
How much of Core audience each channel type reaches, before we get granular. Click a card to open its full detail below, as its own tab.