Who are you planning to target?

Your audiences

Premade audiences

Audience in use

Core audience

Audience households
2.9m
2,912,171
All households
27.7m
across GB
Audience penetration
10.5%
of all UK households

Who they are

Who they are

Average age 48 (GB adults 49).

Age
18-249%83
25-3420%116

Home & household

Tenure
Own outright30%89
Own with a mortgage32%119
Shared ownership2%134

Money & work

Gross household income (a year)
Under £20k9%67
£20k – £40k19%80
£40k – £70k23%105