What does your customer data tell us?

Time frame
Sales channel
Showing Jul 2025 – Jun 2026 · all sales · changes vs Jul 2024 – Jun 2025
Total sales
£4.92m
▲ 10.8% vs prior period
Store vs online
47% / 53%
store / online share of all sales
Online ▲ 19.1% · store ▲ 2.6%
Customers
27.8k
43,134 orders · AOV £114
Household penetrationi
0.24%
of 12m households in your areas bought
Top 10% of sectors
73%
of all sales come from 330 of 3,300 sectors
Top 10% of stores
20%
of all sales are in the catchments of Brighton & Islington
How to read these numbers: store vs online, penetration, catchments
Store sales
Purchases made in a store, tagged to that store and to the customer's home postcode (loyalty card or e-receipt).
Online sales
Website orders, placed by delivery postcode. They don't belong to a store, but in store views they count towards the nearest store's catchment, to show the online demand around it.
All sales
Store + online together. The Sales channel switch changes every number, chart and map on this page: pick Store or Online and only that channel's sales are shown.
Penetration
Customers ÷ households in the area. 2% means 2 in every 100 households bought at least once in the time frame.
Core & growth audience
Core = the household groups that make up 80% of sales, best-indexing first (see the Pareto box). Growth = the next best-indexing large groups (2.5%+ of households) outside the core: the most scalable pool to grow into.
Catchment & sectors served
Each postcode sector goes to its nearest store. That store's catchment is those sectors; sectors served is how many. Sectors far from any store are “Online”.
Who drives sales

Pareto: which customer groups make up your sales

82% of all sales come from 11 of 21 household groups, just 41% of UK households.

That's your core audience: Up-and-coming Urbanites, Prosperous Professionals, Flourishing Capital, Metropolitan Surroundings, Tenant Living, Exclusive Addresses, Aspiring Communities, Upmarket Families, Urban Diversity, Family Renters, Commuter Belt Wealth. Your growth audience is Challenging Circumstances, Cash-strapped Families, Settled Suburbia, Limited Budgets: 23% of households, the next best-indexing large groups, giving you only 11% of sales.

0%0%25%25%50%50%75%75%100%100%82% of salesfrom 41% of householdsShare of UK households (household groups, best customers first) →Share of all sales →
Household groupSalesHHIndex
Up-and-coming Urbanites CORE20.9%3.2%616
Prosperous Professionals CORE13.7%3.1%422
Flourishing Capital CORE3.7%1.0%369
Metropolitan Surroundings CORE5.7%1.6%364
Tenant Living CORE18.2%8.2%216
Exclusive Addresses CORE0.6%0.3%213
Aspiring Communities CORE6.5%5.7%121
Upmarket Families CORE1.8%1.8%102
Urban Diversity CORE2.1%2.6%88
Family Renters CORE3.2%4.6%73
Commuter Belt Wealth CORE5.6%9.1%67